Philips net tv – the problem with walled gardens

There’s a race on at the moment among electronics manufacturers to bring web tv and video to the TV in your living room. Up until now, most solutions haven’t been that impressive – there are lots of technical difficulties, not least of which is the profusion of technical standards.

However, this may be about to change because it looks like Philips may have solved some of these issues with their new Net TV offering.

But don’t get too excited about this just yet, as there is, to my mind at least, one huge snag with the solution: the service is a walled garden featuring exclusive content from partners like Reuters.

It’s like it’s 1999 again, and Philips is a major ISP, one of the one’s that tried to set up walled gardens and then get into content. Look where that ended.

So, my advice to Philips, for what it’s worth, is stick to the tech, dump the content play and open it up to the web and let users chose what they want to watch. It will save you time, pain and let you focus on your strengths.

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