Joost headed for the dead pool

It would seem that online video site Joost is heading for the deadpool (in my experience the adoption of a white label strategy is generally an acceptance of defeat.)

Michael Arrington’s analysis of Joost’s failings focusses on the personalities and the technology, and he may well be right, however, I think he misses the main reason why Joost failed – the content simply wasn’t good enough. If they had great content,  I’d have held my nose and kept running the client on my machine. As it was, I deleted it after finding that there was almost nothing I wanted to watch.

Arrington compares Joost with YouTube, which to my mind is not entirely fair as the sites aren’t really comparable, however, it is fair to say that YouTube users overlook the technical limitations of the platform in order to get to the content, and as Arrington rightly points out, YouTube has benefitted greatly from allowing users to embed video.

Anyway, hindsight’s a marvellous thing, and I’m sure it won’t be too long before the founders of Skype and Kazaa return with something compelling. However, it wouldn’t surprise me if it has more to do with communications and less to do with content.

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