Some thoughts on the future of Experience Design

Overview This is the first of a series of linked posts exploring the future of Experience Design. These posts will look at how technical developments and adoption patterns over the next five years will impact the types of experiences we'll be designing. They will also include a list of resources and emerging best practice guides for each of these experiences. The series will finish with some broader thoughts about the nature and future of experience design and it's relation to other design and strategy disciplines. These posts are a work in progress, the next five years is going to see...

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Digital disruption in Sports Content

Digital Disruption in Sports Content The global sports industry has grown significantly over the last 10 years — outstripping GDP growth by a considerable margin. However, despite this success, the sports industry still has a major issue with what economists call appropriability which is, in simple terms, the ability to translate the attention and engagement they have into revenue. So, for example, Man Utd will turn over £500 million a year, which is an impressive figure, though not up there with the corporate giants of the world, and particularly when you take into account that it...

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Mediaquake 2009: Top 10 insights into the year’s media shakedown!

There's a clause in every blogger's contract which states that they must, at the end of each year, produce some kind of retrospective Top 10 list. Unfortunately for my part, instead of doing something useful like providing mp3s of the year's Top 50 hardhouse bangers, I've compiled a themed Top 10 list of posts about this year's mediaquake, as someone is bound to have called it. 1. The nature of the media crisis You've all read Tapscott and Shirky, but in case you needed a refresher on what's happening, then Advergirl concisely explains how and why 'big media' is struggling: The Media C...

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Digital trends presentation from Mary Meeker

Mary Meeker's Internet Presentation 2009 A presentation from influential digital analyst Mary Meeker on Internet and mobile trends. The first section is background demographic and economic data, so if you want to get to straight digital stuff flip forward to p. 29. Take home points: 1. mobile Internet's going to be big (which is something I think we've all heard before, though I think this time it's true). 2. Apple iPhone and iTouch are the fastest growing hardware platform in consumer tech history, (though it's worth noting that the iPhone and...

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Is digital strategy too important to be left to digital agencies?

In a provocative article in last week's NMA, editor Michael Nutley seems to suggest that digital business strategy is too important to be entrusted to digital agencies, or indeed any marketing agency. I don't agree. In my experience working for tech startups, agencies and large portal sites, I've found that lots of the best ideas come from code and production teams. People who really understand the technology and use it on a daily basis, people who spend time on Slashdot or contributing to Zend. People who are playing with and creating the technologies and applications the general publi...

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