Twitter, content sharing, chewed postcards and the Dresden Dolls

Web metrics analyst Hitwise reports on the rise of Twitter in the UK. It's now the 38th most popular site in the UK with a 22-fold annual increase in traffic, etc, etc. None of which should come as much of a surprise to anyone with half an interest in digital media. However, what for my money is more interesting is Hitwise's analysis of Twitter's clickstream traffic, which reveals that 55.9% of clicks out from Twitter go to content sites - blogs, social networks, news sites, etc., with only 9.5% of Twitter traffic going to e-commerce sites. (Google in the UK sends 30.7% of its traffic to e...

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Everbody may be coming, however, it seems that most of them aren’t taking part

Even if you've read his book, it's worth watching Clay Shirky's perceptive piece on how participation is changing the media we consume. However, this article from Jakob Neilsen suggests that only 1 per cent of users of social media are regular contributors, 10 per cent occasional contributors and the remaining 90 per cent lurkers - people who never, or almost never, contribute. What does this mean? Well this kind of pattern isn't actually so unusual. Most people rarely use anything other than a small range of features of any electronic device: never learning to program their video reco...

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4IP – Channel 4’s £50 million new media fund

John Gisby, Channel 4's head of new media, reveals more about their £50 million new media fund - 4IP. What he says about the challenges 'old media' faces from 'new media' makes a great deal of sense, however, there's a lot of emphasis placed on the public service aspects of the fund (and therefore any venture it backs) which makes me wonder whether it's just part of a broader initiative to ensure Channel 4 retain their public service remit and funding, something that was seriously questioned in the wake of the Celebrity Big Brother racism row. Is this just a tactic to fulfil their pu...

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