Google Trends helps direct editorial policy

Michael Arrington reports that big sites are using Google Trends to direct editorial policy in response to a change in the way Google Page rank works - it places more emphasis on the novelty of an item than it used to. This change means that newer stuff bubbles to the top of Google quicker, which, in itself, isn't a bad idea. However, it may not be such a good move if it encourages publishers to stop posting more considered, authoritative pieces in the search for more traffic. Only time will tell whether the changes made by Google are for the better, however, in the meantime, some of figu...

Read more

The importance of editorial content on the web

I've often felt that editorial content on the web is the poor cousin of both design and coding. Pepi Ronalds feels the same and writes about it in this recent A List Apart article where she makes several excellent points, which can be summarized as follows: think about editorial content right at the beginning of the project, hire an appropriately trained editor or writer for the job (Pepi explains more about this), if at all possible don't leave it to the client, and certainly don't leave it until the end of the project. In this companion piece from a couple of weeks back,...

Read more