How to develop a digital strategy

How to Develop a Digital Strategy In this, the final of three linked posts on digital strategy, I'm going to look at the process of developing a digital strategy. The main content is in the presentation embedded above. The presentation begins by summarising the two previous posts in this series, first, why digital strategy is important followed by a short section on an approach we call minimum viable digital strategy. The main part of the presentation looks in more detail at how to develop a digital strategy, looking at four keys phases: Discovery - key insights, cha...

Read more

Minimum Viable Digital Strategy

As we discussed in the first of these linked posts, a digital strategy is a high-level plan that details how digital media and platforms can be used to achieve the goals of an organisation. A digital strategy should help an organisation deal with three main challenges: User behaviour - it should help the organisation better understand digital user behaviour. Technology - it should help the organisation integrate technological innovation. Structures and processes - it should help define new structures and processes to manage digital development more effectively Many people now ...

Read more

What is a digital strategy and why is having one important?

I've been a digital strategy director for a number of years now, and like a lot of people who work in emerging fields I spend some time justifying my existence: I often get asked by clients what a digital strategy is, why they might need one and how they might go about developing one. Which are legitimate questions - digital is a relatively new and often confusing field and there isn't much precedent out there. In this, the first of two linked posts about developing a digital strategy, I'm going to explore what a digital strategy is and why having one is increasingly important. What is ...

Read more