Digital disruption in Sports Content

Digital Disruption in Sports Content The global sports industry has grown significantly over the last 10 years — outstripping GDP growth by a considerable margin. However, despite this success, the sports industry still has a major issue with what economists call appropriability which is, in simple terms, the ability to translate the attention and engagement they have into revenue. So, for example, Man Utd will turn over £500 million a year, which is an impressive figure, though not up there with the corporate giants of the world, and particularly when you take into account that it...

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Emotional and neural tracking to improve messaging and content

httpv://www.youtube.com/watch?v=-JXyhJYsFbQ A Google Tech Talk from Innerscope's (ex MIT post grads) Andre Marquis about their low-cost solution to tracking emotional responses to media. The main section is about traditional advertising, however, the insights apply to all types of content, and Andre covers web usability later in the talk as well as a reasonably detailed case study of work Innerscope has done for YouTube in Europe. This is a pretty good introduction to neuroscientific approaches to messaging, attention and the implications this has on how we order our messaging. You'll love...

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Television is a social medium

This story from the Economist quotes a recent quantitative study into TV viewing habits which suggests that despite the rise of PVRs and online, on-demand video most people seem to want to watch TV at the time at which it is broadcast. It seems that people still really want TV to be a shared cultural experience, despite the fact that they love their PVRs and iPlayer, etc. In other words: television is a social medium. In fact, one of the odder things about this study is that most people greatly overstate the amount of timeshifted content they watch compared to the 'live' broadcast materia...

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Transmedia activism redux

More on transmedia activism in my post for the rather excellent Jawbone TV. New footage includes this video of Palestinian activists dressed as Na'vi to protest against the Israeli wall. httpv://www.youtube.com/watch?v=KStnbXWfnuk&feature=player_embedded

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The rise of the robots: machine commissioning, machine writing and machine reading

We are entering an age where content is commissioned, created, read and acted upon by machines. This is something that's been happening with numeric data for some time, however, language-based content is a different matter. But how exactly does this work? And what are the implications? Is it, for example, really possible for a computer to edit and write a newspaper? Commissioning Content Demand Media is perhaps the best known proponent of machine-commissioned content. Demand Media has created a virtual factory that pumps out 4,000 videoclips and articles a day. It starts with an algori...

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Is every company now a media company?

Oxfam recently announced that when it comes to fundraising, face-to-face strategies are increasingly being replaced by digital content and social networking strategies. Taking that idea further is Scott Wallace, vice-president, new media and strategic partnerships at Billabong who recently announced that: "we're turning into a media company as well as a clothing company." Both organisations clearly see content at the heart of the way they engage audiences. Both are, whether implicitly or explicitly, turning into media companies. And that's a pretty radical shift, one that reflects the g...

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A Developing Story: Creative Commons and international development

I've spent a significant part of the last month-and-a-half designing and building adevelopingstory.org, a not-for-profit site which aggregates multimedia about international development and the developing world. The site aggregates a wide range of material from professionally produced campaign work, to user-generated Flickr photosets, podcasts and written testimony, hopefully bringing these stories to new audiences as well as creating, over time, a categorised archive for those working in international development to use as a point of reference. The site was developed with my two cofound...

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You Tube allows rights holders to ‘monetize’ mashups and fan videos

An interesting post on the Google blog discusses the latest in a seemingly unending line of 'synchronised dancing at your wedding' videos. Personally speaking, I'm a little tired of this particular meme, however, the video racked up over 10 million YouTube views in a few days, so I'm probably in the minority. Which is all very well, but what's interesting, however, is that You Tube now lets the rights holders, in this case Chris Brown's record company, monetize the video, i.e. serve ads over the video to Amazon downloads, etc. But does it work? Well according to Google it does. "In the ...

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A List Apart explains why you need a content strategy

Writing in A List Apart, Margot Bloomstein explains why you need a content strategy. Which is great, because it's something I've been talking about for several years, often to pretty sceptical audiences. Being a fellow content/digital strategist, I'd agree with almost everything Margot has to say, though I'd take the argument further. I believe that content strategy sits right at the heart of any organisation, brand or individual's communication strategy. Content is the way to reach audiences, particularly in an age where new social media channels are establishing themselves as important ...

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The relationship between advertising and content: part II

Faris Yakob, Head of Digital Strategy at McCann Erikson New York, discusses the democratistation of content (PDF) in Contagious Magazine. And while what he has to say about business models is interesting, it was the final paragraph that really caught my eye: "Advertising is about selling products – content is about, well, anything that makes people voluntarily spend time with it. This suggests we needs to take a long hard look at what we want ‘advertising’ to be. Either we continue to fund other people’s content or we begin to shift the emphasis in the industry. If we spent 80% of ...

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