The rise and rise of Tumblr

Tumblr has never been one of the tech world's startup darlings. It's had a tiny portion of the hype that services like Twitter or even Quora have received. However, despite this, quietly, Tumblr has become massive - somewhere around last November it started to experience 'hockey stick' growth. Here's Tumblr founder David Karp talking to Techcrunch at the beginning of February: “We are growing by a quarter billion impressions every week. Last week Tumblr did 1.2 billion impressions, or pageviews, and it is adding 250 million every week. Just think about that for a second. Over the last ...

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The rise of the robots: machine commissioning, machine writing and machine reading

We are entering an age where content is commissioned, created, read and acted upon by machines. This is something that's been happening with numeric data for some time, however, language-based content is a different matter. But how exactly does this work? And what are the implications? Is it, for example, really possible for a computer to edit and write a newspaper? Commissioning Content Demand Media is perhaps the best known proponent of machine-commissioned content. Demand Media has created a virtual factory that pumps out 4,000 videoclips and articles a day. It starts with an algori...

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Mediaquake 2009: Top 10 insights into the year’s media shakedown!

There's a clause in every blogger's contract which states that they must, at the end of each year, produce some kind of retrospective Top 10 list. Unfortunately for my part, instead of doing something useful like providing mp3s of the year's Top 50 hardhouse bangers, I've compiled a themed Top 10 list of posts about this year's mediaquake, as someone is bound to have called it. 1. The nature of the media crisis You've all read Tapscott and Shirky, but in case you needed a refresher on what's happening, then Advergirl concisely explains how and why 'big media' is struggling: The Media C...

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Communications and behaviour change – insights from the COI

The COI launched a report yesterday, entitled 'Communications and Behaviour Change', outlining their approach to making large scale changes in public behaviour using communication campaigns and tools. Drawing on theoretical work from social psychology, economics and behavioural economics the report outlines some of the most successful approaches and examples of their implementation. O.K., I know it's Government, and the preamble sounds a little on the dry side, but trust me there's some really interesting stuff in there, though you do have to wade through a fair amount of policy speak to ...

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Tubemogul – the top 40 online video producers

Tubemogul, an online video distribution and analytics company, has just released a list of the top 40 online video producers. And while it's early days for this particular medium, and this chart isn't definitive, I think that the fact Chris Pirillo ranks above CBS says some significant about how YouTube is changing the game.

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