A List Apart explains why you need a content strategy

Writing in A List Apart, Margot Bloomstein explains why you need a content strategy. Which is great, because it's something I've been talking about for several years, often to pretty sceptical audiences. Being a fellow content/digital strategist, I'd agree with almost everything Margot has to say, though I'd take the argument further. I believe that content strategy sits right at the heart of any organisation, brand or individual's communication strategy. Content is the way to reach audiences, particularly in an age where new social media channels are establishing themselves as important ...

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The importance of editorial content on the web

I've often felt that editorial content on the web is the poor cousin of both design and coding. Pepi Ronalds feels the same and writes about it in this recent A List Apart article where she makes several excellent points, which can be summarized as follows: think about editorial content right at the beginning of the project, hire an appropriately trained editor or writer for the job (Pepi explains more about this), if at all possible don't leave it to the client, and certainly don't leave it until the end of the project. In this companion piece from a couple of weeks back,...

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