Michael Arrington reports that big sites are using Google Trends to direct editorial policy in response to a change in the way Google Page rank works – it places more emphasis on the novelty of an item than it used to.
This change means that newer stuff bubbles to the top of Google quicker, which, in itself, isn’t a bad idea. However, it may not be such a good move if it encourages publishers to stop posting more considered, authoritative pieces in the search for more traffic.
Only time will tell whether the changes made by Google are for the better, however, in the meantime, some of figures quoted by Arrington do suggest where big site owners should be focusing their energies.
(As far as I am aware, there isn’t a UK version of Google Trends, but there are other tools for taking the temperature of the blogosphere, so it’s something worth thinking about.)