The Future of Digital – Skive

The Future of Digital

Skive‘s Tom Ollerton on the Future of Digital. For the TLDR crowd here’s the summary.

1. Utility is key – it’s easier to be repeatedly useful than repeatedly funny;

2. Social media is about much more than Facebook and Twitter;

3. Innovation isn’t just about new technology; and

4. It’s all about stories

I agree with most of this. Indeed, I’ve blogged about several of Tom’s examples in the past.

2 comments about “The Future of Digital – Skive

  1. Justin says:

    I generally like all these ‘future of digital’ decks (even the 100+ slide ones!). They are getting increasingly same same though. However I have to say that slide 77 – the boast about maintaining army recruitment during a time of “bloody” conflict – was quite, er, well, cringeworthy and poorly written at best, disgusting at worst. People are dying, but at least our client’s marketing objectives were met. Hooray.

  2. Eartha says:

    I generally like all these ‘future of digital’ decks (even the 100+ slide ones!). They are getting increasingly same same though. However I have to say that slide 77 – the boast about maintaining army recruitment during a time of “bloody” conflict – was quite, er, well, cringeworthy and poorly written at best, disgusting at worst. People are dying, but at least our client’s marketing objectives were met. Hooray.
    +1

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