Skive‘s Tom Ollerton on the Future of Digital. For the TLDR crowd here’s the summary.
1. Utility is key – it’s easier to be repeatedly useful than repeatedly funny;
2. Social media is about much more than Facebook and Twitter;
3. Innovation isn’t just about new technology; and
4. It’s all about stories
I agree with most of this. Indeed, I’ve blogged about several of Tom’s examples in the past.