How to build successful social media campaigns: a five-point framework

I gave this presentation on how to develop successful social media campaigns a couple of days ago alongside others from Bob Egner from Episerver and social commerce expert Paul Marsden. It’s a partial summary of a longer piece that we’re publishing at the end of the month which is intended as a practical guide to developing campaigns and concepts, focusing on what does and doesn’t work from our experience as well as what we see as industry best practice.

We’re also rolling out a big pan-European social media campaign based on this framework in about a month’s time, so you’ll doubtless hear more about this sort of stuff from me for a while.

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