How to Develop a Digital Strategy
In this, the final of three linked posts on digital strategy, I’m going to look at the process of developing a digital strategy.
The main content is in the presentation embedded above.
The presentation begins by summarising the two previous posts in this series, first, why digital strategy is important followed by a short section on an approach we call minimum viable digital strategy.
The main part of the presentation looks in more detail at how to develop a digital strategy, looking at four keys phases:
- Discovery – key insights, challenges and opportunities
- Vision – vision, principles and objectives
- Planning – roadmap, resource plan, impact survey
- Measurement – measurement and control
Send us an e-mail if you want more detail on the outputs, tools and management of this process.