Developing an MVP

When people who don’t come from a digital background ask me if there’s one book they can read to help them understand a bit more about how digital works, I usually point them in the direction of Lean Startup by Eric Ries. For those of us who had been working in digital product and service development since the early days of the commercial Internet, Lean Startup was something of a revelation. It wasn’t the usual futurist froth found in books about the digital world, but practical advice from someone who’d been there and done it. It was something we could point colleagues and clients ...

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ooovre – buy books online from local bookshops

ooovre is a little side-project I've been working on for the last few months, with good friends Victor and the guys at IMD. ooovre helps people find and buy new books online from local booksellers. ooovre allows people to buy new books online from local booksellers using 'click and collect' - i.e picking the book up in-store. Most booksellers can have almost any book you order through ooovre in store within 24-48 hours. They can also help you find the right edition, at a good price, and they're also a great source of recommendations if you want to buy more books. The current site is a...

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Sarnoff’s Law

The first law in this series on 'Internet Laws' has nothing directly to do with the Internet. It deals with what came before. And that's important, because, while few people have heard of Sarnoff's Law, David Sarnoff was one of the first people to consider the value of media networks. His thinking helped value and define the world of broadcast media in the same way that laws like Moore's and Metcalfe's Law have defined digital media and networks - the subject of the next few posts in this series. Sarnoff's Law Sarnoff's Law is simple - it states that the value of a broadcast network inc...

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Internet Laws: an introduction

This is the first in a series of linked blog posts about the laws that govern the way the Internet works and how those laws impact our lives. When I say law, I'm not talking about the statutory and regulatory writ of Government, or the laws of physics that underpin digital computing. I'm talking about socio-economic laws like Moore's Law and Metcalfe's Law that describe and predict how, amongst other things, economic value is distributed across a network, people influence one another and the number of transistors on an integrated chip. In fact, many of the 'Internet Laws' we'll explore i...

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How to develop a digital strategy

How to Develop a Digital Strategy In this, the final of three linked posts on digital strategy, I'm going to look at the process of developing a digital strategy. The main content is in the presentation embedded above. The presentation begins by summarising the two previous posts in this series, first, why digital strategy is important followed by a short section on an approach we call minimum viable digital strategy. The main part of the presentation looks in more detail at how to develop a digital strategy, looking at four keys phases: Discovery - key insights, cha...

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Minimum Viable Digital Strategy

As we discussed in the first of these linked posts, a digital strategy is a high-level plan that details how digital media and platforms can be used to achieve the goals of an organisation. A digital strategy should help an organisation deal with three main challenges: User behaviour - it should help the organisation better understand digital user behaviour. Technology - it should help the organisation integrate technological innovation. Structures and processes - it should help define new structures and processes to manage digital development more effectively Many people now ...

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What is a digital strategy and why is having one important?

I've been a digital strategy director for a number of years now, and like a lot of people who work in emerging fields I spend some time justifying my existence: I often get asked by clients what a digital strategy is, why they might need one and how they might go about developing one. Which are legitimate questions - digital is a relatively new and often confusing field and there isn't much precedent out there. In this, the first of two linked posts about developing a digital strategy, I'm going to explore what a digital strategy is and why having one is increasingly important. What is ...

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Digital First

Most organisations are very aware that digital networks offer many new opportunities to develop new relationships and new forms of value. However, while most have developed websites, apps and digital campaigns, many still struggle to develop these activities into a broader, more coherent digital strategy that delivers consistent digital results or really capitalises on the opportunities afforded by digital platforms. I believe that this is a direct consequence of not putting digital thinking first. Many digital briefs are still generated inside TV advertising companies using legacy syste...

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What is Digital?

I’ve been working in ‘digital’ in one form or another for over 15 years. Initially it was digital publishing (CD-ROMs), but I soon moved to the ‘Web’. For most of those 15 years, in meetings with people from outside my immediate team, I have been habitually introduced as ‘the digital guy’ despite the fact that in these same meetings no one is ever introduced as ‘the analogue guy’. But what does digital mean? It’s a word that’s used in such a bewildering variety of contexts that its meaning is now obscure to many. After all isn’t all of our TV and radio digital now...

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