Developing an MVP

When people who don’t come from a digital background ask me if there’s one book they can read to help them understand a bit more about how digital works, I usually point them in the direction of Lean Startup by Eric Ries. For those of us who had been working in digital product and service development since the early days of the commercial Internet, Lean Startup was something of a revelation. It wasn’t the usual futurist froth found in books about the digital world, but practical advice from someone who’d been there and done it. It was something we could point colleagues and clients ...

Read more

How to build successful social media campaigns: a five-point framework

I gave this presentation on how to develop successful social media campaigns a couple of days ago alongside others from Bob Egner from Episerver and social commerce expert Paul Marsden. It's a partial summary of a longer piece that we're publishing at the end of the month which is intended as a practical guide to developing campaigns and concepts, focusing on what does and doesn't work from our experience as well as what we see as industry best practice. We're also rolling out a big pan-European social media campaign based on this framework in about a month's time, so you'll doubtles...

Read more

Eli Pariser: The Filter Bubble

Eli Pariser talks about the potential pitfalls of personalisation in this Ted Talk - The Filter Bubble. In essence he's saying that personalisation has the ability to create an echo chamber in which we are never exposed to views that some algorithm somewhere has decided we might not like. Personally speaking, the fact that Google is no longer absolutely objective doesn't particularly phase me. But then I was weaned on post-Marxism and critical theory so I kind of dig the whole radical subjectivity thing. And the reality is that it is pretty easy to break out of this bubble. If I want ...

Read more

Berg at the MFA

Spring Lecture Series: Matt Jones & Jack Schulze, “Immaterials” from MFA Interaction Design on Vimeo. Matt Jones and Jack Shulze from Berg talk about what they do and how they do it. You might call it digital strategy if you wanted.

Read more

Digital Strategy Books

Someone recently asked me if there's one really good book about digital strategy. After a little thought, I explained that I didn't think there is, but mentioned a few books I really liked or found useful. You'll find an expanded version of the list below. However, before you scroll down, it's probably worth explaining a little about how I chose them. Put simply digital strategy is the process of defining how best to use digital media and platforms to further the goals of an organisation. Of course there have been people defining how best to use digital platforms for quite some time, but...

Read more

The rise and rise of Tumblr

Tumblr has never been one of the tech world's startup darlings. It's had a tiny portion of the hype that services like Twitter or even Quora have received. However, despite this, quietly, Tumblr has become massive - somewhere around last November it started to experience 'hockey stick' growth. Here's Tumblr founder David Karp talking to Techcrunch at the beginning of February: “We are growing by a quarter billion impressions every week. Last week Tumblr did 1.2 billion impressions, or pageviews, and it is adding 250 million every week. Just think about that for a second. Over the last ...

Read more

20 things that happened on the Internet in 2010

This is a wee side project I helped cook up with Sahate and McBess, as part of the day job. The picture is, like the Russian national interest, a riddle wrapped in a mystery, inside an enigma. It contains 20 ‘things’ that happened on the Internet in 2010. These ‘things’ include industry events, memes and great web projects. We invite you to leave your ontological, semantic and grammatical objections to one side, and guess what these ‘things’ might be. It’s not a competition, but if you want to e-mail us us with your answers, then feel free and we’ll mail you back with t...

Read more

Arduino: the Documentary

Arduino the Documentary. There are interviews with Massimo Banzi and David Cuartielles the two main driving forces behind the project. There is also a short demo of the immensely cool Makerbot, the Arduino-powered homemade 3D printer.

Read more