Designing Conversational Experiences

Overview This high-level view of how to design conversational experiences is the third in a series of linked posts exploring the future of Experience Design and a follow on from the previous post on The Future of Conversational Design. These posts are a work in progress, the next five years is going to see a series of huge changes, many of which are just coming into view and there’s no right answer, so please get involved, add comments, refine my thought, disagree, etc. High Level Considerations The experience and UX design communities have been working with conversational interfaces ...

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The Future of Conversational Experiences

Overview This is the second in a series of linked posts exploring the future of Experience Design. These posts will look at the types of experiences, projected technical developments and adoption patterns over the next five years. They will also include a list of resources and emerging best practice guides for each of these experiences. The series will finish with some broader thoughts about the nature and future of experience design and it’s relation to other design and strategy disciplines These posts are a work in progress, the next five years is going to see a series of huge changes,...

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Some thoughts on the future of Experience Design

Overview This is the first of a series of linked posts exploring the future of Experience Design. These posts will look at the types of experiences, projected technical developments and adoption patterns over the next five years. They will also include a list of resources and emerging best practice guides for each of these experiences. The series will finish with some broader thoughts about the nature and future of experience design and it's relation to other design and strategy disciplines. These posts are a work in progress, the next five years is going to see a series of huge change...

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Digital disruption in Sports Content

Digital Disruption in Sports Content The global sports industry has grown significantly over the last 10 years — outstripping GDP growth by a considerable margin. However, despite this success, the sports industry still has a major issue with what economists call appropriability which is, in simple terms, the ability to translate the attention and engagement they have into revenue. So, for example, Man Utd will turn over £500 million a year, which is an impressive figure, though not up there with the corporate giants of the world, and particularly when you take into account that it...

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The ooovre Minimal Viable Product: Our Six Step Process

When people who don’t come from a digital background ask me if there’s one book they can read to help them understand a bit more about how digital works, I usually point them in the direction of Lean Startup by Eric Ries. For those of us who had been working in digital product and service development since the early days of the commercial Internet, Lean Startup was something of a revelation. It wasn’t the usual futurist froth found in books about the digital world, but practical advice from someone who’d been there and done it. It was something we could point colleagues and clients ...

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ooovre – buy books online from local bookshops

ooovre is a little side-project I've been working on for the last few months, with good friends Victor and the guys at IMD. ooovre helps people find and buy new books online from local booksellers. ooovre allows people to buy new books online from local booksellers using 'click and collect' - i.e picking the book up in-store. Most booksellers can have almost any book you order through ooovre in store within 24-48 hours. They can also help you find the right edition, at a good price, and they're also a great source of recommendations if you want to buy more books. The current site is a...

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Sarnoff’s Law

The first law in this series on 'Internet Laws' has nothing directly to do with the Internet. It deals with what came before. And that's important, because, while few people have heard of Sarnoff's Law, David Sarnoff was one of the first people to consider the value of media networks. His thinking helped value and define the world of broadcast media in the same way that laws like Moore's and Metcalfe's Law have defined digital media and networks - the subject of the next few posts in this series. Sarnoff's Law Sarnoff's Law is simple - it states that the value of a broadcast network inc...

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Internet Laws: an introduction

This is the first in a series of linked blog posts about the laws that govern the way the Internet works and how those laws impact our lives. When I say law, I'm not talking about the statutory and regulatory writ of Government, or the laws of physics that underpin digital computing. I'm talking about socio-economic laws like Moore's Law and Metcalfe's Law that describe and predict how, amongst other things, economic value is distributed across a network, people influence one another and the number of transistors on an integrated chip. In fact, many of the 'Internet Laws' we'll explore i...

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How to develop a digital strategy

How to Develop a Digital Strategy In this, the final of three linked posts on digital strategy, I'm going to look at the process of developing a digital strategy. The main content is in the presentation embedded above. The presentation begins by summarising the two previous posts in this series, first, why digital strategy is important followed by a short section on an approach we call minimum viable digital strategy. The main part of the presentation looks in more detail at how to develop a digital strategy, looking at four keys phases: Discovery - key insights, cha...

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