Digital disruption in Sports Content

Digital Disruption in Sports Content The global sports industry has grown significantly over the last 10 years — outstripping GDP growth by a considerable margin. However, despite this success, the sports industry still has a major issue with what economists call appropriability which is, in simple terms, the ability to translate the attention and engagement they have into revenue. So, for example, Man Utd will turn over £500 million a year, which is an impressive figure, though not up there with the corporate giants of the world, and particularly when you take into account that it...

Read more