Internet Laws: an introduction

This is the first in a series of linked blog posts about the laws that govern the way the Internet works and how those laws impact our lives. When I say law, I'm not talking about the statutory and regulatory writ of Government, or the laws of physics that underpin digital computing. I'm talking about socio-economic laws like Moore's Law and Metcalfe's Law that describe and predict how, amongst other things, economic value is distributed across a network, people influence one another and the number of transistors on an integrated chip. In fact, many of the 'Internet Laws' we'll explore i...

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How to develop a digital strategy

How to Develop a Digital Strategy In this, the final of three linked posts on digital strategy, I'm going to look at the process of developing a digital strategy. The main content is in the presentation embedded above. The presentation begins by summarising the two previous posts in this series, first, why digital strategy is important followed by a short section on an approach we call minimum viable digital strategy. The main part of the presentation looks in more detail at how to develop a digital strategy, looking at four keys phases: Discovery - key insights, cha...

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Minimum Viable Digital Strategy

As we discussed in the first of these linked posts, a digital strategy is a high-level plan that details how digital media and platforms can be used to achieve the goals of an organisation. A digital strategy should help an organisation deal with three main challenges: User behaviour - it should help the organisation better understand digital user behaviour. Technology - it should help the organisation integrate technological innovation. Structures and processes - it should help define new structures and processes to manage digital development more effectively Many people now ...

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