Alex Osterwalder – a new approach to business models

Alex Osterwalder's Business Model Generation is one of the most interesting and practical books I've read (and used) in the last couple of years. The book outlines a simple and systematic approach to generating new business models, something that allows all sorts of organisations to test and validate assumptions about existing or proposed business models. And it's an approach that's easily applied to digital strategy and service design. Alex explains more about Business Model Generation in his presentation at this year's Lift.

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