Emotional and neural tracking to improve messaging and content

httpv://www.youtube.com/watch?v=-JXyhJYsFbQ A Google Tech Talk from Innerscope's (ex MIT post grads) Andre Marquis about their low-cost solution to tracking emotional responses to media. The main section is about traditional advertising, however, the insights apply to all types of content, and Andre covers web usability later in the talk as well as a reasonably detailed case study of work Innerscope has done for YouTube in Europe. This is a pretty good introduction to neuroscientific approaches to messaging, attention and the implications this has on how we order our messaging. You'll love...

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Didget – Nintendo DS game-based diabetes metering

Regular blood glucose level testing is often a difficult and frustrating routine for young people with diabetes to get into. So, in an attempt to help build good monitoring habits Bayer has created the Didget meter, a glucose-measuring device which connects to various flavours of Nintendo DS and a game called Knock 'Em Down World's Fair in which users can redeem points they get for regular diabetes testing to boost performance, unlock mini-games, etc. There's also a online community element where kids can go and talk about the game and diabetes. I'm a really, really big fan of this idea...

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Epic Win and the rise of pervasive gaming

httpv://www.youtube.com/watch?v=AmKwF_Si734 Epic Win is a role-playing productivity app that brings pervasive game mechanics to aspects of real world behaviour. In other words: it gives you points of doing your everyday chores. It also allows you to compete with others. There's been a lot of talk about pervasive gaming behaviours over the last few years. Foursquare is arguably the first of these pervasive games to reach anything like a mainstream audience (figures in June 2010 report it now has over 1 million check-ins per day). Whether or not Epic Win will repeat the success of Foursquar...

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