Mediaquake 2009: Top 10 insights into the year’s media shakedown!

There's a clause in every blogger's contract which states that they must, at the end of each year, produce some kind of retrospective Top 10 list. Unfortunately for my part, instead of doing something useful like providing mp3s of the year's Top 50 hardhouse bangers, I've compiled a themed Top 10 list of posts about this year's mediaquake, as someone is bound to have called it. 1. The nature of the media crisis You've all read Tapscott and Shirky, but in case you needed a refresher on what's happening, then Advergirl concisely explains how and why 'big media' is struggling: The Media C...

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Communications and behaviour change – insights from the COI

The COI launched a report yesterday, entitled 'Communications and Behaviour Change', outlining their approach to making large scale changes in public behaviour using communication campaigns and tools. Drawing on theoretical work from social psychology, economics and behavioural economics the report outlines some of the most successful approaches and examples of their implementation. O.K., I know it's Government, and the preamble sounds a little on the dry side, but trust me there's some really interesting stuff in there, though you do have to wade through a fair amount of policy speak to ...

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