Is digital strategy too important to be left to digital agencies?

In a provocative article in last week's NMA, editor Michael Nutley seems to suggest that digital business strategy is too important to be entrusted to digital agencies, or indeed any marketing agency. I don't agree. In my experience working for tech startups, agencies and large portal sites, I've found that lots of the best ideas come from code and production teams. People who really understand the technology and use it on a daily basis, people who spend time on Slashdot or contributing to Zend. People who are playing with and creating the technologies and applications the general publi...

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Google Social Graph API – the end of privacy on the web?

httpv://www.youtube.com/watch?v=LabCylbapuM Brad Fitzpatrick gives an introduction to the Google Social Graph API. What is the Google Social Graph API? Well, according to the Google site: "The Social Graph API makes information about the public connections between people more easily available. Developers can query this public information to offer their users dramatically streamlined 'add friends' functionality and other useful features." Which all sounds very innocent, and indeed in the video Brad gives an innocuous example about connecting friends on social networks. Tony Hirst, at oUs...

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